Have you noticed that your website has dropped in the search engine rankings recently? Well Google has made a big change that may be the cause.

I’m sure most of us have probably been in this situation at some point. You’re clicking around Facebook or Google on your phone, and you find yourself looking at a page where the text is too small, the links are tiny, and you have to scroll sideways to see all the content. This is what we call a mobile unfriendly website, and sites like this are now are on Google’s radar in a big way.

Last year Google started identifying which websites were mobile friendly by adding a “mobile-friendly” label in their search results. Now Google are upping the ante even more by promoting mobile friendly websites above unfriendly websites in the all-important search rankings.

What does this mean for you?

If you have a website that isn’t mobile friendly then you will start dropping in the rankings for users on smartphones and mobile devices. This is a fair chunk of the market considering that 25% of Australians spend over 10 hours a week accessing the internet via a mobile device in their own home. Outside the home this stat jumps up to 70% of smartphone users that access the internet on their phone while out and about.

The first step is to run your site through Google’s Mobile Friendly Test. This free tool will analyse various aspects of your website and give you an indication on how mobile friendly your website is. Of course if your website isn’t mobile friendly, then you can always give your friendly neighbourhood web developer a call and get that fixed up.